BUAD 5407: Marketing Strategy

An online market research tool that monitors industry trends and gives strategic analysis and a market size and market share database for all products across all key countries. Passport is Euromonitor International's global market analysis software platform, which analyses the industry in countries around the world.

Offers yearly reports covering US consumer markets. Market data including size, segmentation (demographic, geographic, psychographic, and behavioral factors), and forecasts. In addition, users have access to the Mintel databooks, which contain primary research and consumer survey responses.

SimplyAnalytics is a web-based mapping, analytics and data visualization program providing over 75,000 data variables. Access includes Simmons Analytics, Nielsen, data from the year 2000, 2010, Current Estimates, Five Year Projections, the American Community Survey, Decennial Census, County and ZIP Code Business Patterns Survey, the Consumer Expenditure Data (CEX), and the Claritas PRIZM data module.