SimplyAnalytics This link opens in a new windowSimplyAnalytics is a web-based mapping, analytics and data visualization program providing over 75,000 data variables. Access includes Simmons Analytics, Nielsen, data from the year 2000, 2010, Current Estimates, Five Year Projections, the American Community Survey, Decennial Census, County and ZIP Code Business Patterns Survey, the Consumer Expenditure Data (CEX), and the Claritas PRIZM data module.