BUAD 5407: Marketing Strategy

Article citations and some full text articles in business-related publications. A complete database comprised of ABI/INFORM Global, Dateline, and Trade & Industry.

All disciplines of business, including marketing, management, accounting, finance, and economics. Journal articles, books, market research reports, financial data, conference proceedings, case studies, etc. Coverage: Varies by title.

An online market research tool that monitors industry trends and gives strategic analysis and a market size and market share database for all products across all key countries. Passport is Euromonitor International's global market analysis software platform, which analyses the industry in countries around the world.

Statista gathers statistical information on over 600 industries from over 10,000 different sources, such as market researchers, trade organizations, scientific publications, and government sources.

Previously "Marketline Advantage", GlobalData Explorer is a cross-sector platform providing information across 22 industries. Combining macroeconomic data and information on thousands of companies, GlobalData Explorer offers you broad yet detailed coverage of the global trends that are shaping industries and impacting companies.