Welcome to the research guide for BUAD 5407, which was created for students enrolled in the Online MBA Marketing course. The guide aligns key library resources and services with fundamentals of marketing and the Marketing Strategy assignment. Use the navigation on the left to identify and locate resources that are essential to completing this assignment.
Current W&M students may access library resources and services by visiting:
Students may schedule research consultations with any of the Business Librarians at McLeod Business Library. Librarians tailor these individual and/or group appointments to your research question, and we can help you find specific information including articles, reports, data, and more.
