The traditional 4 P's include the following:
- Product: What is your good or service? Why is it needed?
- Price: What value/uniqueness does the product bring to the market? How will you price it accordingly?
- Place: Where will the product be sold?
- Promotion: Given your targeted consumer, how will you promote your product?
Determining the answers to the 4 P's depends on how thoroughly you've investigated the company, its competitors, the industry (historical and forecasts), and consumers.