To determine the external market environment, analysts must conduct industry research. Doing so effectively involves the use of a variety of tools, including NAICS codes, SIC codes, proprietary industry reports, and macroeconomic indicators. The resources below are classified based on the types of information they provide.
Who are your key competitors? How are they positioned in the market? What are their strengths/weaknesses? Use the tools within the databases listed below to answer these questions.
Use these resources to conduct exploratory research about your company and/or to verify information you received through other publications.