The Adweek Directory Print format: Business
Library HF6128 .U5 A387 2009 A directory of U.S.
advertising agencies, public relations firms, media buying services, and
specialized marketing companies.
Encyclopedia of Major Marketing Campaigns; Volume 2 Print format: Business
Library HF5837 .E53 2006 Profiles 474 of the most
noteable advertising and marketing campaigns of the twentieth and twenty-first
Understand your industry and market by searching these databases.
Some of these databases are only available in the McLeod Business Library at Miller Hall. Everyone is welcome to use the Business Library.
Country risk, industry, and company intelligence on global markets. Proprietary data, analysis, ratings, rankings, and forecasts covering 175 countries and 22 industry sectors. Coverage: Current. Formerly Business Monitor International.
MarketLine Advantage offers company, industry, and country profiles. This includes SWOT analyses, 12,000 company profiles, 16,500 company capsules, case studies, industry profiles in 215 countries and 46 political and geographic groupings. Includes case studies and management reports. A daily news feed is also included.
Offers yearly reports covering UK, Europe, US and International consumer markets in the CPG/FMCG, financial services, media, retail, leisure and industrial space. Market data including size, segmentation and forecasts. Includes daily updates on the hottest issues affecting key consumer markets and the economy.