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Entrepreneurship

Begin researching entrepreneurship by following these links to databases, books, journals, and websites.

Print Resources

Other helpful print sources:

  • The Adweek Directory
    Print format: Business Library HF6128 .U5 A387 2009
    A directory of U.S. advertising agencies, public relations firms, media buying services, and specialized marketing companies.
  • Encyclopedia of Major Marketing Campaigns; Volume 2
    Print format: Business Library HF5837 .E53 2006
    Profiles 474 of the most noteable advertising and marketing campaigns of the twentieth and twenty-first centuries.

Industry Research

Understand your industry and market by searching these databases.

Some of these databases are only available in the McLeod Business Library at Miller Hall. Everyone is welcome to use the Business Library.

Subject Guide

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Anna Milholland
Contact:
McLeod Business Library
Raymond A. Mason School of Business
Alan B. Miller Hall
101 Ukrop Way
Williamsburg, VA 23185
757-221-2915