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Sociology: Sociology & the Media

Sources for finding the way the media presents social issues, as well as sources for evaluating media (demographics, audience, rankings, perspectives, etc.).



In addition to looking through sources such as magazines, newspapers, and television clips for advertisements, here are some good resources:


  • iSpot.TV -- click on Browse TV Ads and use left menu to choose a category.
  • AdForum's Creative Work webpage -- search for Brand, Country, Keyword, etc.
  • Advertising Self-Regulatory Council (ASRC)-- includes reports and case studies by the National Advertising Division (NAD), Children's Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP), and the Accountability Program.  For full-text access to some of the case studies, contact Research Librarian Mary Molineux at or 757-221-3076.
  • AdViews A Digital Archive of Vintage Television Commercials -- part of the Internet Archive website.  Thousands of television commercials.
  • Ad*Access -- images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955