You can improve your visibility by publishing your pre- and post-prints in W&M ScholarWorks, William & Mary's institutional repository. By publishing in W&M ScholarWorks, you can increase the discoverability of your work, contribute to open access publishing, obtain access to W&M ScholarWorks-specific impact metrics, and preserve your files.
If you're unsure about whether or not you have permission to self-archive your work, or you want to self-archive an upcoming publication, you can reach out to a librarian to discuss tactics for negotiating copyright and/or to review your publishing agreement.