SWOT (strengths, weaknesses, opportunities, and threats) analysis offers insight into a company’s condition as it objectively assesses its strengths and weaknesses and its potential to deal with external opportunities and threats. It is therefore a useful tool in developing and confirming company goals and marketing strategies.
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You can often find SWOT analysis listed as a "Source" on the left side of the results page. Alternatively, you can enter your company name as a keyword and select "SWOT Analysis" from the Publication Type listing within the "Advanced Search" feature. Business Source Complete also contains historical SWOT analyses and company reports produced by MarketLine Advantage and Datamonitor.