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Company Research

Begin researching companies by following these links to databases, books, journals, and websites.


SWOT (strengths, weaknesses, opportunities, and threats) analysis offers insight into a company’s condition as it objectively assesses its strengths and weaknesses and its potential to deal with external opportunities and threats.  It is therefore a useful tool in developing and confirming company goals and marketing strategies.  

Current SWOT analysis:

Historical SWOT analyses:

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William Judd
McLeod Business Library
Raymond A. Mason School of Business
Alan B. Miller Hall
101 Ukrop Way
Williamsburg, VA 23185