Skip to main content

Industry Research

SWOT (strengths, weaknesses, opportunities, and threats) analysis offers insight into an industry's condition as it objectively assesses its strengths and weaknesses and its potential to deal with external opportunities and threats. 


Anna Milholland's picture
Anna Milholland
McLeod Business Library
Raymond A. Mason School of Business
Alan B. Miller Hall
101 Ukrop Way
Williamsburg, VA 23185