Welcome to the research guide for BUAD 451: Customer Insights for Innovation. This guide was designed for students enrolled in Professor Michael Luchs's classes. The guide maps both proprietary data and resources procured by the McLeod Business Library, as well as curated content from the web. Use the navigation on the left to identify and locate information that is essential to completing the group project.
If you need research assistance, please contact me! My office is located in the McLeod Business Library, and I am happy to meet with you in person or online to assist you with your research.
