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BUAD 451: Customer Insights for Innovation

Welcome

Welcome to the research guide for BUAD 451: Customer Insights for Innovation. This guide was designed for students enrolled in Professor Michael Luchs's classes. The guide maps both proprietary data and resources procured by the McLeod Business Library, as well as curated content from the web. Use the navigation on the left to identify and locate information that is essential to completing the group project, centered on housing.

If you need research assistance, please contact me! My office is located in the McLeod Business Library, and I am happy to meet with you in person or online to assist you with your research.

Anna Milholland's picture
Anna Milholland
Contact:
McLeod Business Library
Raymond A. Mason School of Business
Alan B. Miller Hall
101 Ukrop Way
Williamsburg, VA 23185
757-221-2915