Research Guides: BUAD 451: Customer Insights for Innovation: Consumer Behavior/Demographics

eMarketer This link opens in a new window
Using the Audience tab, narrow by generation to find market research on specific demographics.
Euromonitor Passport This link opens in a new window
An online market research tool that monitors industry trends and gives strategic analysis and a market size and market share database for all products across all key countries. Passport is Euromonitor International's global market analysis software platform, which analyses the industry in countries around the world.
Mintel Academic This link opens in a new window
Search by keyword or browse the report schedule to discover both sector and demographic reports, insight, and news.
Statista This link opens in a new window
Use the search interface to discover statistics, studies, and reports related to Millennials and homeownership.

Pew Research Center
"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. [They] conduct public opinion polling, demographic research, content analysis and other data-driven social science research."
Pew Research Center: Millennials
Reports and data on the Millennial generation, defined by Pew as "those born after 1980 and the first generation to come of age in the new millennium." Reports include a definition of the generation, technology use, lifestyle and household information, et al.
The Millennial Generation: A demographic bridge to America's diverse future
This report, created by the Brookings Institution, examines Millennials and the opportunities and challenges they will encounter.

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