The approved fonts for the university are Avenir and Baskerville. The W&M website uses Freight for headlines. Some departments may have access to these fonts. The fonts require a paid license for use. The following free alternatives are recommended and used on W&M Libraries' webpages:
| Avenir |
Nunito Sans from Google Fonts Mulish from Google Fonts Montserrat from Google Fonts |
| Baskerville |
Libre Baskerville from Google Fonts Source Serif Pro from Google Fonts |
To get the distinctive ampersand in the W&M logo, use Libre Baskerville Italic. Example: &
When in doubt, use the university brand colors! These colors are from the university brand guidelines. Some of the colors have been tweaked to ensure they're accessible for use as text or as a background color with white text.
| Color name | Hex code |
|---|---|
| W&M Green |
#115704 |
| W&M Gold (accessible as a background with very dark text or as text on very dark backgrounds - note that W&M Green is NOT dark enough! Use light gold or yellow instead) |
#B9975B |
| Accessible Gold |
#866f45 |
| Accessible Light Gold (accessible as a background with dark text or as text on dark backgrounds) |
#E0C6A4 |
| Color name | Hex code |
|---|---|
| W&M Yellow (accessible as a background with dark text or as text on dark backgrounds) |
#F0B323 |
| W&M Silver (accessible as a background with dark text or as text on dark backgrounds) |
#D0D3D4 |
| Color name | Hex code |
|---|---|
| Brick red |
#C65146 |
| Moss |
#5D813A |
| Slate |
#5B6770 |
| Patina |
#008768 |
| Wine |
#84344E |
| Dark blue |
#00313C |
| Dark green |
#183028 |
Need a logo or symbol? Below are downloadable graphics and guidelines for use:
