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W&M Faculty Publications Promotion

How W&M Libraries can help you promote your recent publications

Introduction text

Publishers often ask authors to help promote their publications.  This guide provides some suggestions as well as how W&M Libraries can help.

Recommendations

Suggested next steps:

1. Send title and publication information to your liaison so we can buy the book.

2. We can also showcase it on our library Website and social media; complete this quick questionnaire  which we'll use to write a brief article

3. If you haven’t yet let University Relations know about your title, send them a note so they can highlight your work.

4. Want other libraries to buy your book?  Make sure your publisher sends a copy to CHOICE, which is *the* main tool academic librarians use to purchase book titles.

5. Contact the W&M bookstore to see if they can highlight your book.

Other resources

Johns Hopkins has a great guide on how authors can use social media to market their titles: https://pwb01mw.press.jhu.edu/books/social_media_marketing.html

American Library Association guide to marketing to libraries: https://libguides.ala.org/marketing-to-libraries

Georgetown Library guide to promoting your work: https://www.library.georgetown.edu/scholarly-communication/publishing-guide-promoting-your-work