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Web Accessibility

Quick tips that everyone can use to make their websites and pages more accessible.


Assistive technologies allow users to navigate a document or webpage by just the hyperlinks found on the page. Screen readers can read a list of all of the links in a particular section of a webpage. Links like "click here" or "more" have no context or meaning in this scenario. Likewise, if you use a URL as a link, the screen reader will read the full URL, including all of the gibberish like www, index.php, etc. This makes it difficult to hear what the link is actually for.

  • Use short, descriptive phrases as hyperlinks.
  • Try to make links more than one word - they're easier to click on.
  • For links to documents, include the type of document in parentheses (pdf). This helps convey to the reader that clicking the link will open a new program or cause them to leave their browser window.
  • Use vague, directional text like "click here."
  • Copy and paste URLs from your browser, or write out a full URL like If the URL is important, like advertising for a website, write out the URL as simply as possible to minimize a screen reader having to read unnecessary characters, such as "".


 Do  Don't

Download our annual report (pdf)

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Visit the Nielsen Norman website on writing hyperlinks​ Visit​
Make sure your emphasized text doesn’t look like a link Make sure your emphasized text doesn’t look like a link

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