Marketing

MarketLine Advantage offers company, industry, and country profiles. This includes SWOT analyses, 12,000 company profiles, 16,500 company capsules, case studies, industry profiles in 215 countries and 46 political and geographic groupings. Includes case studies and management reports. A daily news feed is also included.

To find industry reports, select the “Industry Reports” tab. You may then select the industry sector, region, and date range for the report you would like to view. On the basic search page, conducting a search by SIC or NAICS code will return a list of companies who operate under that code. This database is a great resource for financial information as it pertains to industries.

Covers both the US and European marketplace. Search by product or consumer segment (ie. “teens”) to find consumer profiles and trends. Check out the “Lifestyles” reports to browse reports on various consumer topics. You must create your profile prior to using this database the first time, and login thereafter. User Guide

Reports published by public sources including governmental agencies, newspapers, private publishers, national statistical agencies, and more.

Consumer satisfaction surveys, ratings, reports