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Marketing

Begin researching markets by following these links to databases, books, journals, and websites.

Databases

A PEST/PESTLE analysis examines factors affecting the Political, Economic, Social, and Technological, Legal and Environmental landscape around your industry or company.

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Anna Milholland
(she/her)
Contact:
McLeod Business Library
Raymond A. Mason School of Business
Alan B. Miller Hall
101 Ukrop Way
Williamsburg, VA 23185
757-221-2915