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Marketing

Begin researching markets by following these links to databases, books, journals, and websites.

Print Resources

Other helpful print sources:

  • The Adweek Directory
    Print format: Business Library HF6128 .U5 A387 2009
    A directory of U.S. advertising agencies, public relations firms, media buying services, and specialized marketing companies.
  • Encyclopedia of Major Marketing Campaigns; Volume 2
    Print format: Business Library HF5837 .E53 2006
    Profiles 474 of the most noteable advertising and marketing campaigns of the twentieth and twenty-first centuries.

Databases and Websites

These databases and websites help you find information on media planning and advertising.

 

SRDS Areas

BUSINESS LIBRARYThese are the different areas under the SRDS umbrella, both online and in print.

  • Business publication advertising source
    Print format: Business Library HF5905 .S723
    Advertising rates, circulation information, and publisher’s positioning statement for business publications.

  • Consumer magazine advertising source
    Print format: Business Library HF5905 .S725
    Advertising rates, circulation information, and publisher’s positioning statement for consumer magazines.

  • Direct marketing list resource
    Print format: Business Library HF5861 .D54

    Directory of marketing mailing lists searchable by keyword or list type.
  • Interactive advertising source
    Print format: Business Library HF5415.1264 .S65

    Advertising rates for Internet and online venues, including social networking sites.
  • International media guide
    Print format:  Bus. Lib. HF5826.5 .S73 (not available as database)

    Advertising rates, circulation, and readership information for international business publications.
  • Newspaper advertising source
    Print format: Business Library HF5905 .S73
    Advertising rates, circulation information, and publisher’s positioning statement for newspapers.
  • Radio advertising source
    Print format: Business Library  HF5905 .S74

    Searchable by markets, stations, rep firms, networks, syndicators, or group owners.  Provides advertising rates, station profiles, MSA maps, and SQAD CPP estimates.
  • TV & cable source
    Print format: Business Library HF5905 .S745

    Access DMA rankings, maps and market profiles.  Contains advertising rates for TV & cable advertising sources, as well as other electronic media venues, such as in-flight, in-store, movie/theater, etc.
  • The Brandweek Directory
    Print format: Business Library HF6182 .U5 A39 2009

    A directory of U.S. brand, products, and services and their marketing companies.  When available, listings also include annual media expenditures.

Subject Guide

Anna Milholland's picture
Anna Milholland
Contact:
McLeod Business Library
Raymond A. Mason School of Business
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757-221-2915
Subjects:Business