To determine the external market environment, analysts must conduct industry research. Doing so involves the effective use of a variety of tools, including NAICS codes, SIC codes, proprietary industry reports, and macroeconomic indicators. The resources below are classified based on the types of information they provide.
This link opens in a new windowPESTLE stands for Political, Economic, Sociological, Technological, Legal, and Environmental, and PESTLE reports provide unique insights into countries and cities as places for potentially doing business.
