Welcome to the research guide for BUAD 450: Global Marketing, taught by Professor Don Rahtz. This guide aligns databases with the Intelligence Briefings weekly activity, as well as the final project, "Global Regional Reports."
Practical information for travelers. Information by country on basic facts, climate, society & culture, demographics, telecommunications, money & banking, health & medical information, etc. Coverage: Current.
Country risk, industry, and company intelligence on global markets. Proprietary data, analysis, ratings, rankings, and forecasts covering 175 countries and 22 industry sectors. Coverage: Current. Formerly Business Monitor International.
MarketLine Advantage offers company, industry, and country profiles. This includes SWOT analyses, 12,000 company profiles, 16,500 company capsules, case studies, industry profiles in 215 countries and 46 political and geographic groupings. Includes case studies and management reports. A daily news feed is also included.
Google Trends allows you to see search volume for any term. You can narrow your search to periods of hours, days, weeks, months, and years, with data stretching back until 2004.
World news and business information, including information on US and foreign companies, stock prices, currency data, and financial profiles for companies worldwide. Newswires, newspaper, and magazine articles. Coverage: 1980-present.
