Research Guides: BUAD 450: Global Marketing: Home

Welcome

Welcome to the research guide for BUAD 450: Global Marketing, taught by Professor Don Rahtz. This guide aligns databases with the Intelligence Briefings weekly activity, as well as the final project, "Global Regional Reports."

Getting Started with Country Research

CIA World Factbook
Facts and data about people, government, economy, military and more for each country.

GlobalData Explorer This link opens in a new window
Combining macroeconomic data and information on thousands of companies, GlobalData Explorer offers you broad yet detailed coverage of the global trends that are shaping industries and impacting companies. Also contains PESTLE country and city reports.
Global Road Warrior This link opens in a new window
Practical information for travelers. Information by country on basic facts, climate, society & culture, demographics, telecommunications, money & banking, health & medical information, etc. Coverage: Current.
Fitch Connect This link opens in a new window
Country risk, industry, and company intelligence on global markets. Proprietary data, analysis, ratings, rankings, and forecasts covering 175 countries and 22 industry sectors. Coverage: Current. Formerly Business Monitor International.

Google Trends
Google Trends allows you to see search volume for any term. You can narrow your search to periods of hours, days, weeks, months, and years, with data stretching back until 2004.

Factiva This link opens in a new window
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World news and business information, including information on US and foreign companies, stock prices, currency data, and financial profiles for companies worldwide. Newswires, newspaper, and magazine articles. Coverage: 1980-present.

Librarian

William Judd

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McLeod Business Library
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