Research Guides: Keio University Students' Research Guide: TV Commercials

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The Sponsored Life by Leslie Savan Exposes the techniques used by advertisers to push products and pump up corporate images. This title penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. It reveals how advertising works.
Call Number: HF6146 .T42 S26 1994
ISBN: 1566392446
Publication Date: 1994-11-23
Television, Japan, and Globalization by Mitsuhiro Yoshimoto (Editor); Eva Tsai (Editor); JungBong Choi (Editor)
Call Number: PN1992.3 .J3 T37 2010
ISBN: 9781929280582
Publication Date: 2010-01-08
History of the Mass Media in the United States by Margaret A. Blanchard (Editor)
Call Number: Swem REFERENCE P92 .U5 H55 1998
ISBN: 1579580122
Publication Date: 1998-10-01

Encyclopedia of Television
With more than 1,000 original essays, the Encyclopedia of Television examines specific programs and people, historic moments and trends, major policy disputes, and topics.

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Multidisciplinary database of journal articles (including peer reviewed), books, book chapters, reports, conference proceedings, etc. Coverage: 1887-present.
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