The Sponsored Life
by
Leslie Savan
Exposes the techniques used by advertisers to push products and pump up corporate images. This title penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. It reveals how advertising works.
With more than 1,000 original essays, the Encyclopedia of Television examines specific programs and people, historic moments and trends, major policy disputes, and topics.
Covers journals and magazine titles for film and television reviews, scholarly and critical analysis of cinema and television, and articles of popular interest about film and television.