Welcome to the research guide for BUAD 5257: Product Management and New Product Development Strategies, which was designed for students enrolled in the Master of Science in Marketing program. This guide contains resources that are useful for conducting secondary research. Use the navigation on the left to identify and locate resources that are essential to completing this project.
If you need help accessing any of these resources or have questions about Business research, please contact me. You can either email me or schedule a research appointment. I'm here to help you!