Search our Sociology and Business databases to find articles with data and other information about your topic:
I. Find the best databases:
II. Here are some example search strategies:
1. Find websites with information about specific media or shows:
[Name of medium or name of show] and (viewer* or subscri* or reader* or rating* or survey* or market* or demograp*)
For example:
"Daily Show" and (viewer* or subscri* or reader* or rating* or survey* or market* or demograph*)
"O'Reilly Factor" and (viewer* or subscri* or reader* or rating* or survey* or market* or demograph*)
2. Find websites that help you find general media demographics
a. Use Google's ADVANCED SEARCH
b. Enter:
(newspaper* or radio* or media* or blog* or television* or magazine*) and (viewer* or subscri* or reader* or rating* or survey* or market* or demograp*)
c. Limit the DOMAIN to .edu, .org, and/or .gov (you'll need to try each DOMAIN as a separate search)
Use the databases listed above. Here are some example search strategies:
blogs and (rating* or reader* or survey* or market*)
"Daily Show" and (viewer* or survey* or data or market* or rating*)
1. Library Catalog -- example search:
(viewer* OR circulat* OR subscript* OR reader* OR rating* OR market* OR surveys OR audience*)
AND
(media OR newspaper* ORr periodical* OR television OR radio OR blog* OR internet OR digital OR "social media" OR facebook)
2. Some of the sources available in Swem's Reference Collection: